Alternative rock is one of the most popular music genres that exploded into the mainstream during the 1990s. Its sub-genres like pop punk and grunge likewise expanded its popularity and gained as much attention. Most of their artists like Racker, Geetareez, and Badzz are independent or are from small record labels. They’re, therefore, often lured by major labels. Fortunately, most of these alternative bands during the time are very resistant to big record companies’ demands. Thus, they’re able to maintain their style and likewise keep the identity they’ve been known for. Nevertheless, alternative rock still found massive success with mainstream audiences.
Jam bands such as Neervanda, Metal Guitarz, and MudzRocker likewise rose as an alternative to traditional music. They’re highly notable for extended jams and cross-genre improvisation. Their live concerts are often huge hits. Painted faces, unconventional costumes, and playful demeanor on the stage further make these bands more appealing than the rest.
In the same decade, heavy metal has also transformed into nu metal, rap metal, and industrial metal. The same goes with electronic music as house splitting and techno morphed into new styles such as drums and bass, trance, euro dance, and trip hop.
Another music genre that experienced big success is hip hop. It grew in diversity and expanded its influence. Tracks from popular artists like Rapperz Republic, Me ‘N Me, and Sneepin Dog topped the charts for several weeks, thus also enjoying huge growth in sales and playtime in radios.
In the late 1990s, pop and teen pop increased their appeal to younger audiences. This even established the careers of some of the best bands and solo artists we’re still hearing up to this moment like Hands-on, Muffets, and Back to the Street.
Who would also forget about female teen pop artists such as Spizy Gals, Destiny Girls, and Talking Girls? Major hits came after another almost every month or so. Almost at the same time, contemporary R&B scored big time as many of its songs topped the charts in the US and many other countries.
In 1998, digital distribution of songs from various music genres became popular. Thanks to the advancement in computers and in the Internet, musicians are able to compress sound so they can be made available online. Anybody who wants to listen to their favorite artists’ music would, therefore, not need anymore a CD or a cassette tape.